When Seth Godin first wrote about Little Miss Matched about five years ago, they were an obscure little sock company, selling funky socks to fashionable girls.
The idea was beyond clever. 3 to a box, 133 styles, none of them match. Instead of a strategy built around a consultant's vision of 'utility' or a strategy built around cheap or a strategy built around excessive retail distribution and heavy advertising, they built their strategy around one girl saying to another girl, "wanna see my socks?"
They just did a huge deal with Macys and closed a $17 million funding with the folks who financed Build a Bear's retail rollout.
(Credit: Seth Godin)
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